Changelog: Members Search, Faster Cold Start
Small release. Search now respects membership tier instead of hiding gated posts from results entirely.
Briefing Grid
Fold ships with alternate layout templates you can assign to any Page from the Admin, so a section of your site can read differently from the main index without leaving the theme.
The Algorithm Doesn’t Owe You a Living
The Tyranny of the Cozy Internet
Every feed now sells the same softened life — the linen, the pour-over, the light. What are we actually paying for when we pay for calm?
Building a Newsroom of One
Nobody hands a solo writer a style guide. So you write one, badly, and fix it in public.
Introducing Fold: a Ghost theme built around the paywall, not around it
Notes From a Members-Only Archive
I Own the Front Page Now
For three years my most valuable real estate was a URL that belonged to someone else. Leaving cost me a third of my list and every ounce of nerve I had. I would do it again tomorrow.
The Off-Platform Bet
Every migration story starts the same way: a fee hike, a policy change, an algorithm shrug. What it actually costs to leave is rarely discussed until